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Benefits of using a consistent methodology in business

Mary Lewinson
October 12, 2012

Solve the puzzle of business management

Business puzzle assembled with consistent methodologyHaving a consistent methodology in place lets decision makers establish, support and implement best practices of management in their business environment. A business methodology increases chances of success, prevents waste of time and effort, eliminates unnecessary actions, and ensures consistent reporting and analysis. If you currently use a strategic methodological approach in your company or consider implementing one, consider the four benefits of having such a roadmap in place.

Defining Business Methodology

Any action or step taken in the course of conducting business should be managed with a kind of business methodology. When a manager wants to make a decision or find a solution, he or she needs to keep in mind the scope within which decision making or problem solving should be carried out. And a consistent business approach will be the extent of every decision made or solution applied. It will help the manager act within right boundaries.

A consistent business methodology means a system of broad principles or rules that determine how specific procedures or methods can be defined and followed to help managers make right decisions and solve different problems efficiently within the scope of a particular business situation. It logically structures strategic decision making and problem solving, allowing using the same phase-driven pattern in all management functions, incl. Planning, Organizing, Staffing, Directing and Controlling.

A consistent methodology is not an algorithm with clearly defined and stated steps. Instead, it comprises a set of best practices that determine the logic and algorithms used in business management activities. Actually, the greatest advantage and the main reason of employing a methodological approach in business are to ensure consistency of the management functions, so that all decisions made in any given situation should be aligned with the appropriate organizational goals.

Benefiting from Business Methodology

A consistent methodological approach determines the skeleton of decision making and problem solving, so managers benefit from knowing the boundaries, requirements and expectations within which they can carry out their managerial duties and responsibilities. It paves the way for accuracy and feasibility of the business models employed to capture and follow the company objectives.

To put it simply, a company gains the following benefits from using a consistent methodology in the management activities:

  • More chances of success
  • More time spent on work
  • No unnecessary actions
  • Consistent reporting and analysis

More chances of success

Company management involves the risk of failure (learn more here), especially when something new is tried. As a manager, you always need to keep failure at bay and prevent it from negatively impacting your decisions and actions. But how to be sure that you do things right and that no significant aspect is missed. In fact, having a consistent methodological approach in place will handle this challenge and increase the chances of your business succeeding.

Why is this? Because the methodology will let you address all variables that could cause a problem, by providing you with a pattern of all the necessary steps to be taken for achieving success. Following the right steps allows you to make sure that the work is done according to the highest standards of yourself or your company. It will certainly increase the chances of your efforts to be successfully completed.

For example, Seawave Media uses an outstanding methodological approach that lets them improve their business activities. The company provides a full package of data relating to marketing, customer surveys, and leads. Their methodology ensures the highest standards of enterprise management, paving the way for business success.

More time spent on work

Lack of methodological basis in managing business processes breaks performance and reduces the amount of working hours spent effectively. Without a consistent strategy, managers cannot set clear objectives so employees get ambiguous and often irrational assignments.

Sometimes lack of methodology is replaced with use of multiple methodologies within the same company but in different departments and teams. For example, Development dept. adopts agile methods to project management, while Marketing division follows research methodologies. Both units can do their internal projects and tasks effectively; however, when it comes to collaboration and resource sharing they are likely to be confused. They will require some training in the appropriate strategies.

So, lack of methodology just like variety of different methodologies will increase the time that employees have to spend doing the actual work. Meanwhile, having a clear, consistent business approach in place throughout the entire company will minimize the need for personnel training and will let employees dedicate more time to the actual work.

No unnecessary actions

People involved in business decision making often have to use less input to produce large, complicated decisions. They may not be familiar with the subject and background of each complicated decision, and that’s why they do unnecessary actions and steps during the decision making process.

A business management method eliminates this phenomenon from occurring by ensuring consistency and accuracy in decision making. All large decisions can be managed according to the strategic requirements and objectives defined by the methodology. This allows teams to use less input in making strategic decisions. The methodological approach provides a roadmap for everyone to follow, and employees can avoid doing unnecessary actions.

Consistent reporting and analysis

Reporting intends to provide decision makers with the analytic data required for improved business intelligence and knowledge management. It involves use of data gathering and analysis procedures and tools to let employees report on business matters. If at least of the required tools or procedures is not used the way it should be, the reporting process will be inconsistent and inaccurate.

With having a business methodology in place, reporting appears to be complete and comprehensive. A methodological approach to business management makes it possible to use one and the same pattern in setting up reporting requirements, procedures and tools. It also lets ensure that the terminology used in reporting documentation is consistent across the kinds of report, so confusion will not result.

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