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How to Keep Your Business Viable and Profitable

Daniel Linman
July 5, 2011

An overview of the business support activity

business support planning: how toEffective business support planning becomes one of the most critical activities within successful small business maintenance and development. By developing a complete business support plan, company owners, managers and executives get more chances to make their businesses viable, stable and profitable.

A viable business support plan gives a clear explanation on how each of the business activities maintained by a company can fit together to produce profits. In this article we will talk about the importance of business support planning, review the definition of a business support plan and also highlight the key services included in the plan.

The Importance of Business Support Planning

Effective Business Support Planning is a component of the overall business planning activity and includes a series of activities for developing an action plan to establish a framework that ensures continuity and effectiveness of operations. The key purpose of planning business support is to maximize the likelihood of success of the chosen business model described in the general business plan and to keep operations effective and profitable.

By planning business support procedures you pave the way for successful business development because your company is enabled to make operations with a higher probability of success. Even in case of failure or troubles the company can continue operating in the market through following guidelines listed in your business support plan.

Support planning is important to your company because this process gives you the following benefits:

  • Business operability and continuity
  • Increased probability of success throughout the entire business life-cycle
  • Effective risk management and contingency planning
  • An ability to strictly follow the general plan.

What is a Support Plan?

A Business Support Plan is a long-term documented plan of actions that describes in detail how to stick to the business idea and maintain continuous operations and also what responsive steps can be taken in case the business suffers from a negative impact and there is a probability of failure. By developing such a plan decision makers of your company identify tools and solutions that can be possibly used in building and keeping the business viable and profitable throughout the business life-cycle.

A well-designed and efficient business support plan focuses on specifying actions for keeping a company operative and efficient with a set of support solutions to achieve the best of the company’s development. There can be numerous solutions for every kind of business. However, among the variety of solutions there are the most used and comprehensive ones:

  • Training – when planning business support tasks, you can define the necessity for staff training in your company. Training allows your employees to improve their skills and knowledge, so they become more competent and be able to cope with new challenges more efficiently.
  • Advice and Consultancy – it is always helpful to get advice from the outside. You can communicate with consultancy agencies to receive competent and exert judgement on any management issues. This business support planning solution will bring you insight into better development of your organization.
  • Investing and Sponsorship – In case you have troubles with financing your company’s development, you can try to get effective support solutions from investing agencies and also organizations engaged in business sponsorship.
  • Sales and Marketing Services – You can’t successfully operate in the market without well-planned and funded marketing campaigns. By planning business support in terms of improved marketing activities and increased sales you get chances to succeed and build a viable and profitable commercial organization.

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